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17 Highly Effective Strategies to Increase Search Engine Rankings
Copyright by Herman Drost
(Part 2 of a 2 Part Series)
Here are the remaining 7 strategies:
10. Page Link Names - place a primary keyword in your page link
names. Rather than using a link in your navigation bar like
"services", add a keyword to that page link. If you offer web
hosting services, it could be "webhostingservices.htm"
Also use keywords in the page links throughout your copy.
Instead of writing a paragraph about your testimonials and
linking to the page labeled "testimonials", create a link to a
page called "marketing successes".
11. Create a Site Map - create a site map that contains links to
all the sections of your site. Write a description for each
section. Place this site map on your homepage as some search
engines will only index the homepage and not deeper pages in
your site.
12. Quality Content - provide web copy of 250 to 300 words,
which are targeted for your web site visitors. Sprinkle your
most important keywords throughout your text, particularly in
the first paragraph. Be careful not to overstuff keywords in
your copy so that it sounds strange when you read it. Get some
others to review and edit your pages before you submit them for
the world to read.
13. Repair Broken Links - most search engine directories will
not list your site if it has broken links. Also visitors get
frustrated when they reach a broken link page (404 error page)
and will click elsewhere. Make sure you do a link check before
your site goes live (www.anybrowser.com).
14. Create a contact page - the search engine directory, Yahoo
will not index your page if you don't have a real address (don't
use a Post Office Address).
15. Reciprocal Links - search engines (especially Goggle) place
high relevancy on links to your site to get a good ranking.
Create a links page, that includes links to sites with similar
content. Make sure they don't compete with your site and that
they are quality links. Preferably find sites that already have
a high search engine ranking.
Ask sites that link to your competition to link to your site. To
find out which sites are linking to your competition, visit a
search engine and enter "link:" before your competitors URL. For
example:link:mysite.com link:www.mysite.com
16. Cross linking multiple sites - if you have multiple sites,
cross link all your sites and include a description on your web
site for each link.
17. Keep your file size small - if you use dynamic html (i.e.
javascript, DHTML) it will often push your web copy (containing
your keywords) to the bottom of your page. Since search engines
read the text that is near the top of your page, that nice piece
of javascript you have placed before your web copy, will affect
your search engine rankings.
You can keep your file size small by storing your JavaScript and
CSS code in an external file.
Conclusion: - create a simple, clean design for your web site
that is easily navigable. Focus on good quality content with
well-written, keyword rich copy, based on how it will benefit
the visitor. Implement the powerful strategies outlined above
and the traffic to your web site will increase dramatically.
Herman Drost is a Certified Web Site Designer (CIW), owner and
author of iSiteBuild.com Affordable Hosting, Site Design and
Promotion Packages (http://www.isitebuild.com)
Subscribe to his "Marketing Tips" newsletter for more original
articles. mailto:subscribe@isitebuild.com. Read more of his
in-depth articles at: www.isitebuild.com/articles
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